Communicating with Staff

The message to staff

For two key reasons, informing your staff on the budget is critical. As employees, they have a need and desire to know what’s going on in the district. They are also key communicators and a primary source of information for their friends and neighbors. This group should be one of the first to have accurate, timely information.

The template below gives you an opportunity to “chunk” information into three categories. These categories are designed to help respond to any fears or rumors that are circulating. An idea for a brief introduction precedes the bullets.

Sample memo

Beyond “the message to staff”

Target your administrators. Communication has the best chance of changing frontline behavior if it comes from the most desired and credible source, and for your staff, that’s their principal or direct supervisor. Your administrative leaders are a critical voice who are willing and able to assist in the communication process.

Don’t assume your teachers and staff will change based on information they receive at staff meetings, school newsletters, etc.

Fear is a powerful motivator. Telling people not to panic will cause panic. People need reassurance and they also need information. The absence of information creates fear.